TUMI Celebrates Spring 2026 Collection With A Star-Studded Mediterranean-Inspired Journey
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Bringing a taste of the Mediterranean to Koh Samui, TUMI welcomed celebrity guests on an immersive escape.
HONG KONG SAR -
Media OutReach Newswire - 1 April 2026 -
TUMI, the
international travel, lifestyle, and accessories brand, brought the
rhythm and sensorial richness of the Mediterranean to Koh Samui,
Thailand, celebrating its
Spring 2026 "Mediterranean Escape" collection. From March 28th to
30th, celebrities and VIPs from the Asia-Pacific region gathered to
launch the destination-inspired collection, capturing the spirit of TUMI
on vacation.
(From left) Thai Celebrity "Blue", Thai Celebrity "Dunk",
TUMI's Senior VP of Global Marketing and eCommerce, Jill Krizelman,
TUMI's Global Creative Director, Victor Sanz, TUMI's Vice President of
Asia-Pacific and Middle East, Aris Maroulis, Thai Celebrity "Becky", and Thai Celebrity "Mile"
The "Mediterranean Escape" journey welcomed over 80 guests for a weekend
designed to channel the destination's relaxed spirit. Thai celebrities
in attendance included
Phakphum Romsaithong ("Mile"),
Blue Pongtiwat Tangwancharoen ("Blue"),
Natachai Boonprasert ("Dunk"), and
Becky Armstrong ("Becky"). TUMI's Global Creative Director,
Victor Sanz, and Senior VP of Global Marketing and eCommerce, Jill
Krizelman, shared the "design-meets-destination" philosophy that anchors
the new collection. Guests also engaged with Aris Maroulis, TUMI's Vice
President of Asia-Pacific and Middle East, who shared the brand's
strategic focus on growing its women's and lifestyle categories.
Pink Clay and Thyme Corners and Lemonade Bar
The Spring 2026 collection marks a shift from the brand's signature
darker palette, spotlighting TUMI's evolving women's and lifestyle
offering with vibrant colors, prints, and new textures. These are
featured across core collections—including 19 Degree travel cases,
Voyageur totes and backpacks, Olas shoulder bags and totes, and Harrison
backpacks—delivering a refreshed look and feel. A robust assortment of
accessories rounds out the new collection.
TUMI Spring 2026 "Mediterranean Escape" Event
Victor Sanz shared, "This Spring, we're exploring a different side of
TUMI – more expressive, more vibrant– with pieces inspired by a
Mediterranean journey. The collection draws from the colors, textures,
and atmosphere of the region, channeling that sense of escape and
bringing a more emotional lifestyle dimension to how we design for
travel."
From the moment guests touched down, they were greeted with hints of the
Mediterranean, enjoying sunset cocktails and a Mediterranean-inspired
dinner.
The following day, Victor Sanz welcomed the guests into their own
"Mediterranean Escape" – a reimagined coastal town with splashes of
thyme green, sun-washed terracotta, and radiant yellow, mirroring the
collection's destination-inspired hues. Wandering amongst enchanting
florals, fresh lemons, and beautiful ceramics, guests were invited to
visit the Lemonade Bar for a welcome drink while exploring a
complementary summery capsule of women's Voyageur and Olas collections
paired with eye-catching 19 Degree travel cases.
Guests continued their discovery at two distinct beachside settings: the
Pink Clay Corner and the Thyme Corner. These spaces featured the newly
introduced 19 Degree Front Access travel case and key styles from the
women's Voyageur and Belden accessories collections, as well as the
seasonal Mediterranean Print capsule.
Guests concluded the journey with sunset drinks, dinner, and a closing
party featuring fire dancing and a DJ performance on the beach.
Aris Maroulis shared, "To truly capture the spirit of our Spring 2026
collection, we knew we had to let our guests step inside it. We designed
a sensory journey that brings to life the evolution of our women's and
lifestyle offerings."
The Mediterranean Escape collection is available now at TUMI.com and in TUMI stores worldwide.
Hashtag: #TUMI#TUMIescape
About TUMI
Since 1975, TUMI has been creating world-class
business, travel, and performance luxury essentials, designed to
upgrade, uncomplicate and beautify all aspects of life on the move.
Blending flawless functionality with a spirit of ingenuity, we're
committed to empowering journeys as a lifelong partner to movers and
makers in pursuit of their passions. For more about TUMI, visit TUMI.com and follow on Instagram, TikTok, Facebook, and YouTube.
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