Chinese New Year in Thailand: A National Celebration and a Regional Travel Magnet
BANGKOK, THAILAND - Media OutReach Newswire - 10 February 2026 - As Asia-Pacific travel continues its strong rebound, Bangkok is reaffirming its status as one of the region's most compelling cultural and retail destinations—particularly during the Chinese New Year season. In February 2026, Thailand's capital will transform into a festive hub of heritage, gastronomy, and world-class shopping. Voralak Tulaphorn Chief Marketing Officer, The Mall Group While Songkran marks Thailand's traditional New Year, the Lunar New Year holds cultural significance across the country, shaped by generations of Thai-Chinese heritage. Each year, the festival drives one of Thailand's most dynamic travel and consumption periods, attracting domestic and international visitors seeking meaningful cultural experiences alongside premium lifestyle offerings. From 12–22 February 2026, The Mall Group—operator of flagship destinations including Siam Paragon, Emporium, EmQuartier, Emsphere, and The...