Hitachi Construction Machinery Launches a New Global Brand Campaign in Advance of Changing the Company Name and Brand to "LANDCROS" in April 2027
Bringing “Solutions Beyond Machinery” to the World, Built on More Than 75 Years of Trust TOKYO, JAPAN – Media OutReach Newswire – 30 October 2026 – Hitachi Construction Machinery Co., Ltd. (President and Executive Officer: Masafumi Senzaki; hereafter referred to as “Hitachi Construction Machinery”) announces that it will change its trade name to LANDCROS Corporation and its corporate brand to “LANDCROS” effective April 1, 2027. A global brand campaign has been launched to raise awareness of the new name “LANDCROS” among stakeholders worldwide, and to deepen their understanding of, and their expectations for, what LANDCROS is striving to achieve, and the value it brings. From November 2, we are unveiling four key graphics expressing “Solutions Beyond Machinery,” and will gradually roll them out worldwide. This global brand campaign is being implemented as a global initiative, aimed at countries and regions across the world where we operate, including South East Asia, Oceania, and...
