The Mall Group Launches Southeast Asia’s First Monchhichi Holiday Collaboration, Elevating Bangkok as Asia’s Next Global Festive Landmark
BANGKOK, THAILAND - Media OutReach Newswire - 27 November 2025 - The Mall Group today unveiled a milestone partnership with Monchhichi , the beloved Japanese character celebrating its 50th anniversary, marking the first-ever large-scale Monchhichi holiday collaboration in Southeast Asia . Officially authorized by Sekiguchi Co., Ltd. , and supported by the Tourism Authority of Thailand (TAT) , this initiative represents one of the most extensive Monchhichi commercial campaigns ever launched outside Japan . Arriving at a time when character-driven cultural marketing is transforming retail and tourism across Asia, this collaboration reinforces Thailand's ambition to position Bangkok as a world-class festive destination . Demand for immersive, uplifting, and emotionally resonant experiences continues to surge—driven by families, global travelers, collectors, and a new generation seeking moments that "heal the heart." With its universal charm, innocence,...