Taobao rolls out a 360° tailor-made outdoor advertising campaign with MTR* advertising
A pioneering move to launch new O2O integrated advertising strategies along MTR urban lines, promoting free shipping to Hong Kong for orders upon a designated amount, setting the stage for upcoming "Double 11 Shopping Festival" MTR stations adorned with exclusive & creative online shopping themes, offering countless popular photo spots, capturing the city's collective gaze HONG KONG SAR - Media OutReach Newswire - 23 October 2024 - The much-anticipated annual "Taobao Double 11 Shopping Festival" is on the horizon. To bring surprising offers for local shoppers, online shopping platform Taobao has unveiled a brand new, outdoor integrated online to offline (O2O) advertising solution via MTR* advertising. Such compelling campaign showcases Taobao's inventive shopping themes through stunning visual effects and playful slogans. Spanning up to 59 MTR stations, the campaign combines zone dominations and digital advertising networks, aim...